Importance of Goal Setting


Most of us know the importance of effective goal setting in achieving success. But how many of us actually set goals regularly, or state them in a meaningful and purposeful way, in order to enable successful achievement.

Goal setting is especially important for entrepreneurs, small business owners and sales professionals all of whom rely primarily on themselves for success or failure. Without setting proper goals they would just aimlessly drift along which is high risk. Proper goal setting supplies a road map and encourages proactive behavior that can be evaluated and minimizes risk and unseen situations.

Thinking about and setting goals is only the first part of the equation for success. When you engage in proper goal setting you must define your objectives in simple and measurable terms. You must also identify the time, resources and funds needed to reach your goal. Next you need to develop action plans. After you know where you want to want to go, you have to know how to get there. Simply, you must have SMART Goals. Goals must be:

 S – Specific
M – Measurable
A – Achievable
R – Realistic
T – Timely

Specific- A specific goal has a better chance of being realized than one couched in general terms In order to make your goals specific look at the Five W’s: who, what, where, when and why.

Measurable- Frame your goal in such a way its progression can be measured. If your goal is not measurable (for example, by degrees or increase by X amount, X percentage, or dollar number) how will you know when you have reached the goal? A measurable gaol allows you to have the opportunity to evaluate progress and modify action along the way.

Achievable and Realistic- Make sure the goal you set is obtainable. Make sure you personally have the ability to achieve the goal and have the resources in place, or can obtain the necessary resources to achieve your goal. While it is important to always challenge oneself, if you are constantly not achieving goal and getting what you want in life, you can become discouraged and even stop trying.  Make your goal realistic, but each time you review and restate your goal, push yourself to achieve a bit more.

Timely- Give yourself a reasonable time frame for achieving your goal. Then break it down into smaller, short-term increments. With no time frame there is no sense of urgency, and by stating your goal within a time frame, you are setting your unconscious mind in motion to achieve the goal.

I truly believe that everyone can benefit from goal setting.  If done properly, goal setting can lead you to great heights in life, business and work. The success you deserve rests on what you do to go out and grab it. Nothing in life comes easy.
Clear planning + an opportunity = success

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